The Cleanest Line
Vincent Stanley

Vincent Stanley

Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management.


Remembering Peter Noone

Remembering Peter Noone

Jul 23, 2018 July 23, 2018

Peter Kinnoch Noone, who embodied the down-to-earth style of the outdoor industry’s early days and helped shaped the development of the outdoor store as a commercial force, customer refuge and sentinel for the protection of wilderness, died at his home in Ojai, California, on July 9 of recurrent cancer. He… Read More

Photo: Andrew Burr

Our Common Ground

Sep 28, 2017 September 28, 2017

As Americans, regardless of our descent, we share as our greatest inheritance, both material and spiritual, the gift of our federal public lands. Most of us can readily name a piece of ground sacred to us as individuals that belongs to every soul in the country: Yosemite, the Everglades, Acadia,… Read More

Photo courtesy of Stonyfield

Welcome Stonyfield!

Apr 7, 2017 April 7, 2017

We’re happy to welcome Stonyfield to the B Corp community. When Patagonia was young we felt kinship mostly with companies in the outdoor industry and our friends who worked there. Two companies we admired in the then unfamiliar territory of food included Ben &… Read More

Photo: Ron Gautreau


Sep 14, 2016 September 14, 2016

I’d like to introduce Patagonia’s friends and customers to the work of GreenWave, if you don’t already know it. GreenWave and its 3D ocean farming program have received much attention lately from the national press, including The New Yorker, CNN and… Read More

Paul Marsh 1945-2011, Pioneer Patagonia Sales Rep

Paul Marsh 1945-2011, Pioneer Patagonia Sales Rep

Apr 6, 2011 April 6, 2011

Paul Marsh, pioneer Patagonia rep from 1976 to 1995, lit out this Saturday on the road that cannot be mapped. He was 65. I last talked to Paul in October; the litany of health problems did not sound good. Then came the e-mail in December. He was going off… Read More

Our Man in Guinea Bissau: A Stand-Up Guy

Our Man in Guinea Bissau: A Stand-Up Guy

Mar 21, 2011 March 21, 2011

We're not sure when Cesare Fiorucci of Seregno, Italy, bought his first pair of Stand-Up Shorts or how soon he adopted the habit of indelibly inking each country of destination on the pocket bags. But photographic evidence illustrates the first pocket-log entry as "Guinea Bissau 88/89." A… Read More