The Cleanest Line

#Yvon Chouinard

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Yvon Chouinard: Return to the Outdoors

Yvon Chouinard: Return to the Outdoors

By Patagonia   |   Jun 16, 2008 June 16, 2008

I love this video of YC. It shows him in his element — fly fishing and rock climbing at a secret spot in Argentina — and contains words of wisdom like, “[Fly fishing] is not about catching fish, it’s all about adapting yourself to where you’re worthy of catching a… Read More

TreeHugger Interview with Y.C.

TreeHugger Interview with Y.C.

Feb 25, 2008 February 25, 2008

The all-things green blog TreeHugger recently conducted a two-part phone interview with Patagonia owner/founder Yvon Chouinard. Topics include growing the company, Patgonia 100 years from now, transparency and the Footprint Chronicles, the myth of sustainability, our "Pata-gucci" reputation, politics, and quality vs. quantity. As usual, Y.C. doesn’t pull… Read More

Chouinard and Brokaw Speak at Google Zeitgeist

Chouinard and Brokaw Speak at Google Zeitgeist

Oct 23, 2007 October 23, 2007

Tom Brokaw recently interviewed Patagonia owner Yvon Chouinard at Google’s Zeitgeist 2007 conference. The theme: Leading a Non-Virtual LifeTom Brokaw and Yvon Chouinard talk about being intentionally"un-networked" and leading a deliberately disconnected life. Both discuss why living off the grid is critical for a well-roundedexistence. Read More

Photo: Tim Davis

Chouinard Receives AAC Brower Award

By localcrew   |   Apr 2, 2007 April 2, 2007

Bend, Oregon – The American Alpine Club presented its prestigious David R. Brower Award for conservation to Yvon Chouinard this Saturday, March 31.  A quote from the American Alpine Club’s announcement: The Brower Award, created in 1991, recognizes leadership and commitmentto preserving mountain regions worldwide. The awardee, whose activepersonal role… Read More

Money Shot

Money Shot

Mar 22, 2007 March 22, 2007

Man oh man, look who made the cover of FORTUNE Magazine. Keep an eye out for the April 2 issue at a newsstand near you, or save a tree and read the article online. [With thanks to CNNMoney.com, FORTUNE and author… Read More

Make Blog Not War

Make Blog Not War

Feb 3, 2007 February 3, 2007

On behalf of Patagoniacs everywhere, we dedicate The Cleanest Line to YC and Malinda. Thanks for everything. Patagonia holiday party 2005. Photo: Dave Kanarek… Read More