The Cleanest Line The Cleanest Line

We’re playing catch-up. Read More

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One row at a time, a specialized tractor harvests the tough fibrous stalk of hemp plants. The tractor blades flip the hemp and cut it down 5 inches off the ground. This creates a layer of air underneath that helps the hemp stock dry naturally. This is the first of many steps in the process to usable fiber. Photo: Lloyd Belcher
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Rising Son

Rising Son

Mar 6, 2007 March 6, 2007

As a young skater growing up on the east coast in the 80s, Christian Hosoi had already achieved iconic status amongst my circle of friends. Some of our earliest glimpses of professional skateboarding, which at the time existed almost entirely on the west coast (SoCal specifically), were delivered courtesy of Thrasher Magazine and featured coverage of the scene and contests going on at Del Mar Skate Park. Christian Hosoi's style practically jumped out of the pages. Read More

Reno Distribution Center Receives LEED Gold Certification

Reno Distribution Center Receives LEED Gold Certification

Mar 6, 2007 March 6, 2007

From the press release:VENTURA, Calif., March 5 /PRNewswire/ — Patagonia, the outdoor apparel manufacturer, announced today that the company’s Reno Service Center, was recently honored with the GOLD level Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council (USGBC). With this… Read More

Yosemite Climbers: Yesterday & Today

Yosemite Climbers: Yesterday & Today

By Patagonia   |   Mar 5, 2007 March 5, 2007

Hopefully you’ve all received your Spring 2007 catalog by now. I believe it’s one of our finest catalogs to date, thanks in part to Glen Denny and his stunning black and white photos from the 1960’s. Check out a slideshow of Glen’s photos from his new… Read More

Window of Opportunity

Window of Opportunity

Mar 5, 2007 March 5, 2007

Can a Sierra Club activist and an oil platform designer be the first to install a wind farm off the coast of the United States? According to a recent article in Wired magazine they just might, and they’re planning to do it by recycling old oil rigs. I… Read More

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If You’re In Santa Barbara This Weekend

If You’re In Santa Barbara This Weekend

Mar 1, 2007 March 1, 2007

Korina from our color department sends word that the Naples Coalition (who she volunteers her time for) is hosting a beach walk this Saturday, March 3rd along the stretch of coast they’re trying to save from development. The walk leaves promptly at 1pm from the public access parking… Read More

Banff Mountain Film Festival Visits Patagonia

Banff Mountain Film Festival Visits Patagonia

Mar 1, 2007 March 1, 2007

Steve from our online marketing team sent over a review from Tuesday's screening of the Banff Mountain Film Festival.  “Whoever said alpinists do easy climbs in extreme places is full of s#^%” -Steve House This is one of the opening lines from the short… Read More

While We’re Talking About Awards

While We’re Talking About Awards

Feb 28, 2007 February 28, 2007

Last week, we recommended Eric Blehm’s book The Last Season and mentioned that he was up for Barnes and Noble’s Discover New Writers Award. Turns out Eric won the award for nonfiction. Congratulations Eric! It’s nice to see the old red carpet getting a workout today. Read More

Environmental Sustainability Award from CRO

Environmental Sustainability Award from CRO

Feb 28, 2007 February 28, 2007

Can’t say I’ve ever heard of the CRO (Corporate Responsibility Officer), but they have graciously awarded Patagonia a 2006 Business Ethics Award. We won’t bore you with a long acceptance speech, but we’re grateful for the recognition. Thanks CRO! Business Ethics 18th Annual Awards [via Jackson… Read More

Legalize It Already

Legalize It Already

Feb 27, 2007 February 27, 2007

The fight to grow hemp domestically continues with the introduction of H.R. 1009, the "Industrial Hemp Farming Act of 2007." Patagonia has been making hemp clothing for years and we would love to see American farmers get the opportunity to grow the wondrous weed once again. Unfortunately, progress to… Read More

We’ve Been Proven Wrong

We’ve Been Proven Wrong

By Patagonia   |   Feb 26, 2007 February 26, 2007

Our challenge from the Spring 2006 catalog has been answered. Becca from Alpenglow Sports in Tahoe City proved us wrong by climbing Sundance (5.10a) in her Morning Glory Dress. You rock Becca! This really made our day. When your travels take you to the Lake Tahoe… Read More

Hierarchy of Environmentalism

Hierarchy of Environmentalism

Feb 25, 2007 February 25, 2007

I was driving along the P.C.H. looking for an empty peak when I happened upon a surfer catching a lumpy right. I pulled over to see if there was anything consistent rolling through when, out of the corner of my eye, I saw it. A man stepped out of the van parked in front of me, looked around, and tossed his kitchen sized bag of garbage into the rocks. As I processed what I had just witnessed, his compatriot climbed out of the driver's seat. Dirty rag in hand, the man started walking towards the rocks, while making a series of "any witnesses around" glances over his shoulder. Read More

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