The Cleanest Line


Photo: Tim Davis

Introducing “$20 Million & Change” and Patagonia Works – A Holding Company for the Environment

By Yvon Chouinard   |   May 15, 2013 May 15, 2013

Update: In 2013, we launched $20 Million & Change, an internal investment fund to help like-minded, responsible start-up companies that use business to address environmental problems. After investing well over $20 million, the fund was renamed Tin Shed Ventures, honoring the tin shed in which Yvon Chouinard started Patagonia. Please… Read More

[Photo: Yvon Chouinard screengrab from The Simplest Solution and 180° South.]

On Tumplines

By Yvon Chouinard   |   Aug 22, 2011 August 22, 2011

Today’s post – about one of the simplest pieces of gear we’ve ever made – comes from Patagonia’s founder, Yvon Chouinard. It originally appeared in the 1980 Chouinard Equipment Catalog.  When I was at a ski show recently, walking by the booth of one of the largest pack manufacturers,… Read More

Product Testing – New R1 & R2 at the top of Colorado

Product Testing – New R1 & R2 at the top of Colorado

By Old School   |   Dec 13, 2010 December 13, 2010

We test our gear on a variety of levels. Our Athletes & Ambassadors are responsible for putting the latest designs and fabrics through the paces before we'll add a new product to our lineup. But just because something reaches our shelves doesn't mean testing is over. Once a… Read More

TreeHugger Interview with Y.C.

TreeHugger Interview with Y.C.

Feb 25, 2008 February 25, 2008

The all-things green blog TreeHugger recently conducted a two-part phone interview with Patagonia owner/founder Yvon Chouinard. Topics include growing the company, Patgonia 100 years from now, transparency and the Footprint Chronicles, the myth of sustainability, our "Pata-gucci" reputation, politics, and quality vs. quantity. As usual, Y.C. doesn’t pull… Read More