I hinted at a treat for you last week and now it’s live. Today Patagonia launched the Tin Shed, a multimedia mini-site (à la the Footprint Chronicles) that’s loaded with dispatches from our friends and ambassadors traveling the wilder world — in high-quality video,… Read More
Wholesome. It’s one of the first words that comes to mind when someone says “milk.” What about milk isn’t wholesome? It is a basic product of mammalian life that–when delivered from mother to offspring–is unassailably pure. It is so fundamental and unadulterated that its nature and constitution are seldom… Read More
The last two Patagonia store grand openings — Palo Alto and Boulder — featured Voice Your Choice campaigns to help local non-profits continue the important work of restoringand protecting the local environment, and to raise public awarenessabout the various environmental projects taking place in… Read More
It's with a heavy heart that we discovered something about ourselves this morning. The realization was a simple one: we're a bunch of lawbreaking crooks. Activist supporters? Sure. Guilty as charged. But criminals? We have no doubt supported a number of activists whose direct-action approach has landed them in… Read More
Access to biodiesel for consumers in the Ventura area is best described as dismal. Few options exist other than driving to Santa Barbara or Los Angeles to get biodiesel at the pump. Otherwise, you must rely on having drums of fuel delivered to your residence, which is costly and only… Read More
More exciting than Red Dawn, and cooler than camping with Charlie Sheen, C. Thomas Howell, and Patrick Swayze, our friends at the University of California's Sagehen Research Field Station have just reported some pretty outstanding news. Imagine you're protecting a piece of land. Imagine people… Read More
The all-things green blog TreeHugger recently conducted a two-part phone interview with Patagonia owner/founder Yvon Chouinard. Topics include growing the company, Patgonia 100 years from now, transparency and the Footprint Chronicles, the myth of sustainability, our "Pata-gucci" reputation, politics, and quality vs. quantity. As usual, Y.C. doesn’t pull… Read More
We ran a post a little while back featuring a video clip of one of our U.S. representatives ripping apart the then-pending energy bill (Keeping Alternative Transp. on the Radar). His comments took aim at the line of the bill that sought to set aside $1 million… Read More
You might not be organic, sustainable, fair trade, or free range, but you try to make sure your shopping is. When it comes to fish, you know it’s a healthy choice, but are also aware of the impact of industrial fishing practices. Perhaps you’re even aware of Blue… Read More
We recently received a request to post a list of Y.C.’s favorite books on The Cleanest Line. We’ll do our best to make that happen, but in the meantime there is one book Patagonia has been recommending since the launch of our Common Threads Garment Recycling program. The… Read More
You may have already taken a peek at our Footprint Chronicles. We launched it a couple of weeks ago and put an announcement up here on TCL. The Footprint Chronicles is a window of sorts. We’re hoping that through it, our customers… Read More