The Cleanest Line

Activism

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Why Can’t It Just Be ‘Milk’?

Why Can’t It Just Be ‘Milk’?

By localcrew   |   Jul 24, 2008 July 24, 2008

Wholesome. It’s one of the first words that comes to mind when someone says “milk.” What about milk isn’t wholesome? It is a basic product of mammalian life that–when delivered from mother to offspring–is unassailably pure. It is so fundamental and unadulterated that its nature and constitution are seldom… Read More

Head to a Patagonia Store and Voice Your Choice

Head to a Patagonia Store and Voice Your Choice

Jul 3, 2008 July 3, 2008

The last two Patagonia store grand openings — Palo Alto and Boulder — featured Voice Your Choice campaigns to help local non-profits continue the important work of restoringand protecting the local environment, and to raise public awarenessabout the various environmental projects taking place in… Read More

Breakin’ the Law – Practicing Illegal Recycling

Breakin’ the Law – Practicing Illegal Recycling

Apr 30, 2008 April 30, 2008

It's with a heavy heart that we discovered something about ourselves this morning. The realization was a simple one: we're a bunch of lawbreaking crooks. Activist supporters? Sure. Guilty as charged. But criminals? We have no doubt supported a number of activists whose direct-action approach has landed them in… Read More

Wolverines!!

Wolverines!!

Mar 13, 2008 March 13, 2008

More exciting than Red Dawn, and cooler than camping with Charlie Sheen, C. Thomas Howell, and Patrick Swayze, our friends at the University of California's Sagehen Research Field Station have just reported some pretty outstanding news. Imagine you're protecting a piece of land. Imagine people… Read More

TreeHugger Interview with Y.C.

TreeHugger Interview with Y.C.

Feb 25, 2008 February 25, 2008

The all-things green blog TreeHugger recently conducted a two-part phone interview with Patagonia owner/founder Yvon Chouinard. Topics include growing the company, Patgonia 100 years from now, transparency and the Footprint Chronicles, the myth of sustainability, our "Pata-gucci" reputation, politics, and quality vs. quantity. As usual, Y.C. doesn’t pull… Read More

Got Your Difference Right Here

Got Your Difference Right Here

Jan 15, 2008 January 15, 2008

We ran a post a little while back featuring a video clip of one of our U.S. representatives ripping apart the then-pending energy bill (Keeping Alternative Transp. on the Radar). His comments took aim at the line of the bill that sought to set aside $1 million… Read More

Fish-Phone. It’s Got A Nice Ring to It.

Fish-Phone. It’s Got A Nice Ring to It.

Dec 6, 2007 December 6, 2007

You might not be organic, sustainable, fair trade, or free range, but you try to make sure your shopping is. When it comes to fish, you know it’s a healthy choice, but are also aware of the impact of industrial fishing practices. Perhaps you’re even aware of Blue… Read More

The Nature of the New World

The Nature of the New World

Oct 30, 2007 October 30, 2007

We recently received a request to post a list of Y.C.’s favorite books on The Cleanest Line. We’ll do our best to make that happen, but in the meantime there is one book Patagonia has been recommending since the launch of our Common Threads Garment Recycling program. The… Read More

Slowing Down for Savings

Slowing Down for Savings

Oct 26, 2007 October 26, 2007

You may have already taken a peek at our Footprint Chronicles. We launched it a couple of weeks ago and put an announcement up here on TCL. The Footprint Chronicles is a window of sorts. We’re hoping that through it, our customers… Read More

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