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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Yvon Chouinard: Return to the Outdoors

Patagonia  /  Jun 16, 2008  /  2 Min Read  /  Activism

I love this video of YC. It shows him in his element — fly fishing and rock climbing at a secret spot in Argentina — and contains words of wisdom like, “[Fly fishing] is not about catching fish, it’s all about adapting yourself to where you’re worthy of catching a fish … it’s about the fish catching you.”

The video is part of a collaboration between The Conservation Alliance and Timex, a Conservation Alliance member company. Together, they launched Return to the Outdoors, a program to inspire people to get out and enjoy wild places. The Web site features videos about people who identify with special places, and how those places inspire them to be involved in conservation — YC is the third in a string of subjects that includes Conrad Anker and Steph Davis. The site also gives folks like you the opportunity to upload your own words, photos or video for a chance to win some nice prizes.

For the full story, and high-quality versions of all the videos, visit Return to the Outdoors. And if you’re not already, get involved with a local conservation organization in your area. It’s a great way to give back to the places that move you.

With thanks to John S.

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